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K-Beauty has long been celebrated for its speed, creativity, and trend-driven approach. But as we step into 2026, the industry is shifting gears. The focus is moving away from gimmicks and “more steps, stronger actives” toward strategic, science-backed skincare.     💡 Today’s consumers are smarter and more discerning. They’re no longer swayed by gimmicks—they want brands that truly understand: ✔️ Skin Health – Products that strengthen, protect, and improve skin over time. ✔️