Build a Winter Routine Your Staff Can Sell in 30 Seconds
Give staff one question and three products they can explain.
Try this opening line: “What do you want from your routine tonight: an easy cleanse, a light layer of hydration, or a richer finish?” The answer tells staff whether to offer one product or build a routine.
A three-step shelf that explains itself
For shoppers removing makeup or sunscreen, start with ma:nyo Pure Cleansing Oil and demonstrate how it emulsifies with water. Follow with a lightweight option such as SKIN1004 Madagascar Centella Ampoule, then offer a moisturizer with a finish that suits the customer. Follow the directions on each product label.
Sell the missing step first.
If the shopper already loves their cleanser, show the serum or cream on its own. For a customer building a routine from scratch, offer the trio and display the bundle price next to the individual prices. Keep the signs simple: Cleanse, Hydrate, Moisturize.
