🌍Global Glow-up: Korea Trade’s YOOKIYA Success of 2024

2024 has been a phenomenal year for Korea Trade and YOOKIYA, as we took genuine K-beauty innovation to new heights, forging partnerships, and showcasing the excellence of Korean skincare at prestigious global and local events.

From debuting YOOKIYA sheet masks to introducing our wide array of K-beauty products to eager buyers, here’s a glimpse into the pivotal moments that shaped this year:

1. Cosmoprof CBE Thailand 2024 (June 2024)

At Asia's premier beauty trade show, Korea Trade unveiled YOOKIYA’s exclusive range to thousands of beauty industry leaders. This event opened exciting doors to partners across Southeast Asia, cementing our foothold in the region.

2. FILDA Exhibition Angola (August 2024)

As part of Angola’s largest trade event, we showcased YOOKIYA masks alongside Korea Trade's flagship products, drawing attention from African and global buyers. This was a key moment in expanding into untapped markets, with Angola proving to be an emerging hub for K-beauty demand.

3. Incheon Beauty & Health Care Show (August 2024)

This local showcase became an innovative platform for Korean products, where YOOKIYA sheet masks stood out for their unique formulas. Connecting with domestic buyers and international delegations, we reinforced Korea Trade's credibility as a leader in beauty exports.

4. K-Beauty Expo Korea 2024 (October 2024)

This flagship event brought together global beauty enthusiasts to witness the best of K-beauty. YOOKIYA stole the spotlight with its effective, skin-nurturing masks, earning accolades for quality and innovation, while fostering discussions with global distributors.

5. Boom Up Hallyu Goods Showcase (October 2024)

Held to promote Hallyu (Korean Wave) products, this event celebrated the cultural influence of Korea. YOOKIYA sheet masks played a prominent role in demonstrating K-beauty excellence, attracting significant interest from Asia-Pacific partners.

6. SBS K-Village in Vivo City, Vietnam (November 2024)

A vibrant showcase in Vietnam’s premier shopping destination, this event brought YOOKIYA’s products closer to everyday consumers. The overwhelming response affirmed Vietnam’s growing passion for premium K-beauty solutions.

7. 40th Havana International Fair (FIHAV 2024) (November 2024)

As one of Latin America’s most influential trade fairs, FIHAV provided YOOKIYA with a platform to capture the attention of Caribbean and Latin American buyers. This milestone strengthened Korea Trade’s reach in the Western Hemisphere.

8. Saigon K-Beauty Expo Show, Vietnam (November 2024)

The bustling Saigon event was a grand finale for our year, where YOOKIYA’s masks were showcased among the most innovative K-beauty products. It further solidified our role in expanding Korean skincare across Southeast Asia.

🌍From Havana to Seoul to around the world: Korea Trade 2024’s Success with YOOKIYA skincare

This year has been a testament to the growing global love for K-beauty and YOOKIYA’s effective skincare solutions. As we wrap up 2024, we look forward to new opportunities and challenges in 2025. Trend or no trend, YOOKIYA sheet masks—enriched with tried-and-tested ingredients like Hyaluronic Acid, Collagen, Cica, Heartleaf, and Retinol—remain your must-haves for glowing skin all year round. ✨

Thank you for being part of this incredible journey. Stay tuned for more updates, and let’s continue to redefine beauty together in 2025! 🤗

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