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2024 has been a phenomenal year for Korea Trade  and YOOKIYA , as we took genuine K-beauty  innovation to new heights, forging...

Winter skin issues, such as dryness, irritation, and chapping, occur due to colder temperatures and lower humidity, which strip the skin...

We’re thrilled to announce that YOOKIYA , our rising star in vegan skincare, is making its mark at the Saigon Beauty Show , co-located...

In today’s hectic world, self-care is more essential than ever—not just for your skin, but for your mental health too. One of the...

Korean skincare always seems to be one step ahead, and right now, it’s all about Heartleaf. This unassuming plant, also known as...

Skincare routines aren't just about pampering yourself—they can be a fun, romantic, and bonding experience for couples! If you're looking...

At Korea Trade, we’re passionate about elevating K-beauty onto the global stage. As proud exhibitors at the renowned 2024 Incheon Beauty...

As a skincare enthusiast always on the lookout for the next best thing in K-beauty , I recently discovered Yookiya cooling sheet masks ,...

In the world of skincare, sheet masks have become a go-to solution for instant hydration and rejuvenation. However, with so many options...

Korean sheet masks have become a staple in skincare routines worldwide, celebrated for their innovative formulations and effective...

Sheet masks are a staple in the skincare routines of beauty enthusiasts worldwide, and for a good reason. These Korean beauty essentials...

In the ever-evolving world of skincare, one trend that has taken the beauty industry by storm is the use of masks. Today, we delve into...

Summer is here, and while we soak up the sun, our skin deserves some extra love. Enter YOOKIYA’s Aurora and 360 Total Solution Sheet...

Korea Trade's participation at Cosmoprof CBE ASEAN in Thailand from July 13-15 was a resounding success, showcasing our dedication to...