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What if your face could reveal more than just your skin condition?   In Korean tradition, Face Reading ( Gwansang ) is the art of interpreting personality, health, and destiny through facial features. For centuries, it has been used to understand balance within the body and mind. Today, this ancient wisdom is being reimagined into skincare—transforming routines into personalized skin insight rituals.   ✨ What is Face Reading (Gwansang)? Face Reading is based on the idea that

Are your skin feels tight, overheated, dull, or makeup doesn’t sit smoothly?Your glow isn’t missing — It’s lacking hydration balance. Introducing the new hero SKU from YOOKIYA: a next-generation hydration serum designed to instantly cool overheated skin, deeply replenish moisture, and create the smooth, reflective finish known as real glass skin.   YOOKIYA Chill Hydraboost Glass Serum  is a lightweight, fast-absorbing hydration serum designed to instantly cool stressed skin

Visit us at COEX, July 2–4 | Booth Q19 What happens when next-gen K-beauty meets cutting-edge skincare innovation? Meet YOOKIYA , Korea’s...

Let’s face it - being out & about is great... until your skin starts screaming for help. 😱🆘 Redness, irritation, clogged pores, and...

2024 has been a phenomenal year for Korea Trade  and YOOKIYA , as we took genuine K-beauty  innovation to new heights, forging...

Winter skin issues, such as dryness, irritation, and chapping, occur due to colder temperatures and lower humidity, which strip the skin...

We’re thrilled to announce that YOOKIYA , our rising star in vegan skincare, is making its mark at the Saigon Beauty Show , co-located...

In today’s hectic world, self-care is more essential than ever—not just for your skin, but for your mental health too. One of the...

Korean skincare always seems to be one step ahead, and right now, it’s all about Heartleaf. This unassuming plant, also known as...

Skincare routines aren't just about pampering yourself—they can be a fun, romantic, and bonding experience for couples! If you're looking...

At Korea Trade, we’re passionate about elevating K-beauty onto the global stage. As proud exhibitors at the renowned 2024 Incheon Beauty...

As a skincare enthusiast always on the lookout for the next best thing in K-beauty , I recently discovered Yookiya cooling sheet masks ,...

In the world of skincare, sheet masks have become a go-to solution for instant hydration and rejuvenation. However, with so many options...

Korean sheet masks have become a staple in skincare routines worldwide, celebrated for their innovative formulations and effective...

Sheet masks are a staple in the skincare routines of beauty enthusiasts worldwide, and for a good reason. These Korean beauty essentials...

In the ever-evolving world of skincare, one trend that has taken the beauty industry by storm is the use of masks. Today, we delve into...

Summer is here, and while we soak up the sun, our skin deserves some extra love. Enter YOOKIYA’s Aurora and 360 Total Solution Sheet...

Korea Trade's participation at Cosmoprof CBE ASEAN in Thailand from July 13-15 was a resounding success, showcasing our dedication to...